Customer data infrastructure provider InfoSum named former Xandr CEO Brian Lesser as the company’s new chairman and chief executive officer. Lesser, who had been serving as executive chairman, will succeed InfoSum founder Nick Halstead, who will become the company’s new chief technical officer.
Lesser, who previously worked in leadership positions throughout the advertising industry, most recently as the founding CEO of Xandr, said the handoff from Halstead was in the works for months. “He and I had a conversation very early on when he said ‘I am not the long-term CEO of this company because it’s going to be a very big company and that’s not my skillset,’” Lesser says.
Lesser says the move will help re-orient InfoSum away from the mentality of a startup and towards a “midsize fast-growing company” as it expands into new markets and moves away from marketing and advertising and into other industries like financial services and healthcare. Lesser says he will also focus on ensuring the company is well-capitalized as it grows. Earlier this year, InfoSum completed its $15 million Series A funding.