News Archive

Looks Who's Calling Itself 'Sparkling'

The beverage giant appears to be trying to reframe the way carbonated-soft drinks -- maligned for empty calories and lost share to alternative drinks -- are perceived by the financial community and consumers.
KM
By:
Kate Macarthur
k
By:
kmacarthur@crain.com
|
February 19, 2007 05:00 AM

Featured Stories

Food & Beverage
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Food & Beverage

Partnership with Gallaudet University also gives the brand its own ASL sign

JS
By:
Jon Springer
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Agencies
BarkleyOKRP unveils its succession plan, including a new CEO
Agencies
EL
By:
Ewan Larkin
BarkleyOKRP unveils its succession plan, including a new CEO
Accounts in Review
Havas wins Olive Garden’s media account
Accounts in Review
LR
By:
Lindsay Rittenhouse
Havas wins Olive Garden’s media account
TV Upfront
15 next-gen media buyers to know—and their upfront advice for advertisers
TV Upfront
PH
By:
Parker Herren
15 next-gen media buyers to know—and their upfront advice for advertisers