Another Blue Christmas for 2010?

NEW YORK (AdAge.com) -- Marketers' biggest challenge this holiday season will be convincing consumers that the recession is indeed over. While economists have declared June 2009 as its end, consumers are still feeling cautious, and many plan to continue to pinch pennies this holiday season. That means bargain hunting, plenty of comparative shopping and less holiday travel. More shoppers will also be using mobile phones and social-networking sites to aid in their quest for the perfect gift. And when the shopping is all done, many will put their feet up in front of the TV. Here are some other trends to watch for.

Another Blue Christmas for 2010?

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