Domino's Pizza has opened its new "Gotta be Domino's" campaign with a 30-second spot from Grey Advertising, New York. The commercial shows a stadium of football fans chanting the tagline to the tune of Queen's song, "We Will Rock You." Later this year, the new ad platform will support the national introduction of Domino's Buffalo Wings, as well as the first national ad campaign for the chain's deep dish pizza.