EVENTS & PROMOTIONS: PROMO SPOTLIGHT: BANK OF AMERICA VAULTS INTO `OFFICIAL BANK' SLOT OF PGA TOUR

Marketer: Bank of America, San Francisco. Effort: PGA Tour sponsorship. Agency: Advantage International, McLean, Va. Twist: Capitalizing on golf's growing appeal to a broader spectrum of consumers, Bank of America last week agreed to become the official bank of the PGA Tour and the Senior PGA Tour. The super-regional bank also is sponsoring eight events dubbed the "PGA Tour West Coast Swing" this winter. The top money winner at the events will be dubbed "King of the Swing" and will take home a new laptop computer to access the $100,000 top prize via a Bank of America online banking account. Vital statistics: The bank will pump $300,000 into the prize purse at each of the eight events, Jan. 8 through March 1. The official PGA Tour sponsorships begin next year and run through 2002. Kate Fitzgerald edits Events & Promotions. Reach her by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

EVENTS & PROMOTIONS: PROMO SPOTLIGHT: BANK OF AMERICA VAULTS INTO `OFFICIAL BANK' SLOT OF PGA TOUR

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