Part of the Taco Bell marketing blitz includes a press tour by
President Brian Niccol, appearing on "Fox and Friends" and HuffPost
Live. He even
held a Q&A Thursday on Reddit's Ask Me Anything.
Taco Bell has built a name as being a social-media-savvy company
-- and appearing on Reddit may seem like an unusual move for
corporate executives, given the potential for an onslaught of nasty
comments. It's no surprise, then, that several users took the
opportunity to crack jokes about gastric distress or ask questions
about the minimum-wage protests that have been taking place for
more than a year.
Mr. Niccol didn't answer everything -- somehow the questions
"Why are you trying to kill us?", "Is there a tomb for the
chihuahua where I can pay my respects?" and "How do you feel about
the movie 'Demolition Man' predicting the future of Taco Bell,
saying it will be the only restaurant left to eat at?" went
unanswered. But he responded to quite a few questions, some about
marijuana, others about Taco Bell's business. Here are some
highlights:
How do you live mas?
I never lay up in golf and I love to travel to places I've never
been. And of course, going to Taco Bell!
Is it fair to say that the average Taco Bell visitor is
a 18-to-34 year old man?
None of our customers are average. We have a lot of young males and
females that come to Taco Bell. Its more about living mas.
What's really in your "meat"?
This is going to surprise you... our beef is beef with wonderful
seasonings and I eat it every day.
How much have your sales increased in Colorado since the
legalization of marijuana?
420% (But seriously what is 4/20?)
Do you plan to expand the breakfast menu at all, in the
future?
People love the Taco Bell Breakfast menu and there is definitely
more to come. In fact, there are a few new breakfast items in test
right now.
Were there obstacles when you were creating the
breakfast menu?
We had to have a menu that consumers would love, would be a
terrific value, and our team members could execute flawlessly every
time.
Only to America? When is this coming to
Canada?
When you take Justin Bieber back.
