HISPANIC AD AGENCIES

`Hispanic Business' reports the billings of some shops specializing in Hispanic marketing. % Capitalized billings** AA ranking* Agency Headquarters Hispanic owned 1996 1997 Agency affiliation 151 Bravo Group New York 0 126.8 128 Young & Rubicam 258 Mendoza, Dillon & Asociados Newport Beach, Calif. 0 73 76.7 Grey Advertising 303 FOVA New York 0 64.9 67 WPP Group not ranked Casanova Pendrill Publicidad Irvine, Calif. 100 $45 50 NA 326 Siboney USA Miami 51 37 47 True North Communications 331 Dieste & Partners Dallas 57 35 43 Omnicom Group not ranked La Agencia de Orci & Asociados Los Angeles 100 36 42 NA not ranked Montemayor y Asociados San Antonio 90 28.5 35.5 NA not ranked IAC Advertising Group Miami 100 20 24 NA not ranked Valdes Zacky Associates Los Angeles 100 16 20 NA Source: 1997 Hispanic Business *Advertising Age's annual Agency Report ranks 500 agencies by billings.AA's report may differ from this listing. * * Capitalized billings in millions

HISPANIC AD AGENCIES

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