INTEREP REPORTS LIGHTER RADIO AD SALES LOSSES

NEW YORK (AdAge.com) -- Interep National Radio Sales reported improved results for the third quarter, crediting an upswing in the advertising market and reduced losses in its Internet operations. The independent national spot radio rep firm reported a net loss of $3 million for the third quarter, an improvement over the $5.5 million net loss in the same period last year. Revenue for the quarter was $22.2 million, down 0.5% from the year-ago period, but commission revenue rose 2.5% to $22.1 million. The radio advertising Related Stories: INTEREP REPORTS NET INCOME DOWN 75% Radio Sales Company Says Key Ad Categories Continue to Rise Advertisers appear to be planning ahead, and Interep's salespeople have noticed clients are willing to commit ad dollars for next year, Mr. Guild said. That is in sharp contrast with marketers' actions a year ago, when all planning ground to a halt in the aftermath of the Sept. 11 attacks, he said. "Although still cautious, the dire mood among advertisers appears to have lifted," Mr. Guild said. Interep, an independent national spot radio rep firm, is the exclusive sales arm for more than 2,000 radio stations nationwide, including radio stations owned by seven of the 10 largest radio groups by revenue.

INTEREP REPORTS LIGHTER RADIO AD SALES LOSSES

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