LATE NEWS;MCDONALD'S READY TO MOVE BALL, GREEN;NOVARTIS GIVES MEDIA BUYING TO CIA;WESTERN INT'L NEARS PACT WITH 2 INTERPUBLIC UNITS;KIMBERLY-CLARK REVIEWS $60 MIL IN MEDIA BUYING;ROSS ROY QUITS SPORTS AUTHORITY ACC'T;P&G ALTERS AGENCY COMPENSATION;GM WIL

[oak brook, ill.] Executives close to McDonald's Corp. say the company is planning to shift titles in its marketing division, effectively moving Brad Ball, senior VP-USA marketing, into the post currently occupied by David Green, senior VP-marketing. Mr. Green, meanwhile, is believed to be in line for a new, strategic position. Also expected is a minor move in national assignments at McDonald's within the next three months that would remove some business from lead agency Leo Burnett USA, Chicago. The move would be partly in retribution for the agency's media buying mixup that created at least a $20 million shortfall. McDonald's declined to comment. [basel, switzerland] Novartis, the pharmaceutical group formed through the merger of Ciba-Geigy and Sandoz, has appointed CIA Medianetwork International, London, to handle the media buying for its $45 million global corporate identity campaign breaking this fall. Public relations agency Ruder, Finn, New York, had already won the creative assignment (AA, July 15). [los angeles] Western International Media is close to announcing a formal global link-up with two sister Interpublic Group of Cos. units, Lowe Howard-Spink and Initiative Media, London. Interpublic insiders confirm a report about the new entity, tentatively called Western Media Europe, and that Lowe Media Director Mike Smallwood would likely head the operation. [london] Kimberly-Clark Corp. is reviewing its European media buying, estimated at up to $60 million, with a pitch expected in September. The media buying services now working with Kimberly-Clark are likely to participate, including McCann-Erickson Worldwide's Universal Media; Ogilvy & Mather's The Network; J. Walter Thompson Co.; and Foote, Cone & Belding's Optimedia. [fort lauderdale, fla.] Ross Roy Communications, Bloomfield Hills., Mich., resigned the Sports Authority's account for broadcast creative and media buying and planning, said to have shrunk to $3 million. The retailer is believed to be contacting agencies, including Cliff Freeman & Partners, New York. [cincinnati] Procter & Gamble Co. this month initiated a new compensation practice with agencies worldwide. Cost of ad research, with the exception of focus groups designed to gain insight for creative work, will be borne by P&G. Formerly, agencies had shouldered most of the cost. At the same time, P&G is reducing its commission on commercial production from 15% to 10%. Media commissions of 15% won't be affected. [detroit] General Motors Corp.'s Service Parts Operations unit will test a stand-alone repair shop in unnamed markets early next year under the moniker GM Goodwrench Service Plus. Campbell-Ewald, Warren, Mich., which handles existing Goodwrench business, also will do ads for the pilot. Meanwhile, GM is deciding whether its new national certified used-car program will be run at the division or corporate level, executives close to GM said. [new york] Bristol-Myers Squibb Co. has moved $40 million in media buying and planning business to Cordiant's Zenith Media Worldwide, London, much of it from Bozell, Jacobs, Kenyon & Eckhardt's 20/20 Media, London, the other finalist. Zenith already handles seven European markets and about $60 million in Bristol-Myers business. Zenith's $40 million win includes $4 million in U.S. spot buying-formerly at J. Walter Thompson USA-and additional work in Europe, Australia and Asia. [lakeland, fla.] The Florida Department of Citrus said it will decide early this week whether it will reopen its review or simply name a new agency for its $25 million orange juice business after Ammirati Puris Lintas, New York, resigned. Ammirati's strategy was to position the drink as a refreshment while current promo efforts stressed health. Grey Advertising, New York; Richards Group, Dallas; and WestWayne, Tampa, which lost out to Ammirati earlier this year, are likely to be interested, along with former agency Saatchi & Saatchi Advertising. [new york] BMW of North America's deceptive advertising complaint against Volvo Cars of North America was the subject of a hearing before the National Advertising Division of the Council of Better Business Bureaus last week. A decision could come in a few weeks. [minneapolis] General Mills is linking with the NFL and Fox in a watch-and-win promotion tied to its Wheaties, Pop Secret and Sweet Rewards cereal brands. Big G has a sweepstakes offering consumers a chance to win a Super Bowl trip. [chicago] Quaker Oats President-Chairman-CEO William Smithburg, in announcing the company's quarterly results last week, hinted strongly at either a sale or restructuring of the Snapple business at the end of the summer. Ketchum Advertising, Los Angeles, presenting a new image in its bid to save the Acura account, has renamed itself Fathom, according to an agency executive. Also, American Honda Motor Co.'s Acura expects to name three to four finalists this week....MacManus Group, New York, said it also will acquire the Chicago office of N.W. Ayer & Partners....Steel Recycling Institute, Washington, to GSD&M, Austin, Texas, for a new $10 million to $20 million image campaign.... Goodby, Silverstein & Partners, San Francisco, dropped out of the $10 million review for Rollerblade, Minnetonka, Minn. Rollerblade invited Foote, Cone & Belding, Los Angeles, to replace Goodby....Holiday Inn Worldwide, Atlanta, to DraftDirect Worldwide, Chicago, from various agencies for its North American direct marketing account for hotels and database marketing

LATE NEWS;MCDONALD'S READY TO MOVE BALL, GREEN;NOVARTIS GIVES MEDIA BUYING TO CIA;WESTERN INT'L NEARS PACT WITH 2 INTERPUBLIC UNITS;KIMBERLY-CLARK REVIEWS $60 MIL IN MEDIA BUYING;ROSS ROY QUITS SPORTS AUTHORITY ACC'T;P&G ALTERS AGENCY COMPENSATION;GM WIL

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