Subscribe
Advertising News

MARS SAYS MILKY WAY LITE EATING UP THE COMPETITION;`LESS FAT' OFFERING MOVES INTO TOP 20 FOR CANDY BAR BRANDS AFTER JUST NINE MONTHS

JP
By:
Judann Pollack
September 30, 1996 05:00 AM

M&M/Mars is crowing that its Milky Way Lite has been a huge success, moving into the top 20 chocolate bar brands.

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
TV Upfront
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
TV Upfront
PH
By:
Parker Herren
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work

Latest News

Netflix redesigns service for games, live programming
Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula
Day One Agency’s Brian Tsao on embracing uncertainty by asking one key question
Why single-take storytelling is winning attention—and what advertisers can learn
Staying current is easy with newsletters delivered straight to your inbox.

See More in Advertising News

How smart retailers are using media in uncertain times
How women are redefining advertising
How Giant Food is redefining ‘local’ to connect with a new generation
Ad Age DEI Council
Staying current is easy with newsletters delivered straight to your inbox.