Would you like a side of fries with your Travis Scott?
That's a line that might be heard at McDonald’s restaurants, starting next week.
From September 8 through October 4, McDonald’s is introducing a meal in rapper Travis Scott’s name, in an effort to connect with millennial and Gen-Z customers. McDonald’s says it’s the first of a month-long partnership with Scott’s record label Cactus Jack Records that will include charitable components.
The Travis Scott Meal includes a Quarter Pounder with cheese, bacon and lettuce, and fries, with BBQ sauce and a Sprite for $6. It can be purchased at participating restaurants, through the drive-thru or through the McDonald’s app.
McDonald’s U.S. Chief Marketing Officer Morgan Flatley says it’s the first time a celebrity’s name has been featured on its menu since Michael Jordan in 1992, nearly 30 years ago.
“Everyone has a favorite McDonald’s meal, no matter who you are,” Flatley wrote in a McDonald’s blog post. “Travis is a true McDonald’s fan having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world.”
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” wrote Scott in the same blog post. “We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”
McDonald's is working with a number of agency partners on the collab: Wieden+Kennedy New York, The Narrative Group, Alma, Burrell, Loud and Live, Walton Isaacson, Boden PR, The Marketing Store, Publicis Groupe, OMD, Native Tongue, Admerasia and IW Group.
McDonald’s teased the news on its Instagram account Thursday morning, and Travis Scott followed up with a tweet to his 9 million Twitter followers.