PENTAMARK CUTS STAFF

DETROIT (AdAge.com) -- Staff cuts hit Omnicom Group's PentaMark Worldwide, Troy, Mich., but affected less than 3% of its 1,750 workers, a spokeswoman said. An executive close to the matter said most were ex- BBDO Worlwide staffers who worked on Chrysler Group's Dodge account. A PentaMark spokeswoman had no comment. Pentamark was formed after Omnicom and its BBDO unit won Chrysler's Related Stories: CHRYSLER PULLS ANTI-HUNTING JEEP AD Sports Gunning Groups Demand Pro-Hunting Follow-up Spot CHRYSLER GOES OUTSIDE OMNICOM FOR CONSULTING Hires Fusion 5 of Connecticut PENTAMARK TO ANNOUNCE APPOINTMENTS Mike Vogel, chairman-CEO of PentaMark, was unavailable for comment at deadline. The agency's top two car account chiefs, executive vice presidents Tom Krehbiel and John Hammond switch places: Mr. Krehbiel now heads the Dodge account; Mr. Hammond has Chrysler and Jeep. Separately, the agency's unit PentaCom, the automaker's Troy-based dedicated media buying and planning unit, will be folded under an unnamed Omnicom media shop, with top responsibilites handled from New York. The Pentamark spokeswoman declined to comment.

PENTAMARK CUTS STAFF

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