Advertising News

Samsung service measures combined impact of linear TV and streaming campaigns

Dave Das, senior vice president of consumer electronics at Samsung Electronics America Inc., speaks during the Samsung Electronics Co. event at the 2019 Consumer Electronics Show (David Paul Morris/Bloomberg)
MJ
By:
Mike Juang
December 15, 2020 09:46 PM

Featured Stories

Cannes Lions
How to land your next job at Cannes

The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.

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Lindsay Rittenhouse
How to land your next job at Cannes
Brand Marketing
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
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E.J. Schultz
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
Top 5
The top 5 creative campaigns to know about right now
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By:
Tim Nudd
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Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
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Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station