LVMH’s Sephora beauty chain said it will open more than 60 stand-alone U.S. stores this year in addition to the hundreds of shops already planned at Kohl’s locations, betting big on a resurgence of retail foot traffic as the pandemic wanes.
The expansion will take place in the Pacific Northwest, Los Angeles and the South, with plans to open stores in Dallas, Houston and Austin, Texas, as well as Nashville, Tennessee, Sephora said in a statement Thursday. The brand currently has 452 stores in the U.S., according to a company spokeswoman.
The first 200 Sephora locations within Kohl’s stores will also begin opening this year. The French beauty retailer in December announced a tie-up with the Menomonee Falls, Wisconsin-based department-store chain that includes opening at least 850 shop-in-shops by 2023. The partnership comes after a long-running deal Sephora had with J.C. Penney Co.