TROEGS' BEER BABE: THIS BURP'S FOR YOU

Marketer: Troegs Brewery Brand: Troegs Beer Title: "Burp" Agency: Neiman Group, Harrisburg, Pa. OK, the gag in this regional Pennsylvania TV spot is pretty simple: A very large-breasted woman in a skimpy yellow bathing suit holds a bottle of Troegs beer as she unexpectedly belches into the camera. "It's natural," she says defensively. Troegs is a small brewery that advertises and distributes its product within a three-hour driving radius of Harrisburg, Pa. Marketer: Nabsico Brand: Nabisco Title: "Snack Fairy" Agency: Foote Cone & Belding, New York In an effort to establish a branding icon for its line of healthy snacks, Nabisco offers us -- the Snack Fairy. We are told to watch for healthy cookies and other treats that have received this gentleman-in-a-pink-tutu's "stamp of approval." Nice magic wand, huh? Marketer: Pier 1 Brand: Pier 1 Title: "Tibetan Box" Agency: Deutsch In a shift away from celebrity-driven ads, Pier 1 tries something a bit more transcendentally psychedelic. In the spirit of Peter Max and the Maharishi Mahesh Yogi, we travel across fantastic landscapes that finally morph into the Indian-like graphics that adorn a night table sold at Pier 1. Long trip but neat table. Marketer: Dairy Queen Brand: Caramel MooLatte Title: "Shock Therapy" Agency: Grey Worldwide, New York In this electrifying spot we learn that the new Dairy Queen Caramel MooLatte is so good that diehard fans will brave high voltage shocks to continue sucking the stuff down. Marketer: Nissan Brand: Nissan Xterra Title: "Gravity-Fear" Agency: TBWA/Chiat/Day While leaping from a helicopter onto near-vertical high mountain slopes and biking through mud holes are certainly engaging visuals, it is the music that is the star of this spot. The frenetic track is by the Southern California band the Bellrays. Entitled 'Revolution Get Down,' the song is off the group's most recent album, 'The Red, White & Black.' Marketer: Kraft Brand: Kraft Title: "Town Meeting" Agency: JWT, Chicago Emphasizing how Kraft Miracle Whip represents a clear and present danger to all turkeys, this spot is a call to arms for all right-thinking fowl who favor disguising America's turkeys as ducks. Marketer: Anheuser-Busch Brand: Budweiser Title: "Press Conference" Agency: DDB, Chicago Contemplating what would be a major disaster for the world of Nascar motorheads, this ad asks what would happen if Dale Earnhardt Jr. was to suddenly announce he was changing the number of his car from 8 to 6.7. Marketer: Partnership for a Drug Free America Brand: Drug Free America Title: "ABCs" Agency: TBWA/Chiat/Day, New York OK, this is a quiz for all you graybeards who think you still know the street drug scene. Can you can sing along with this little girl and her ABCs?

TROEGS' BEER BABE: THIS BURP'S FOR YOU

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