News Archive
Troubled Automakers' Golden Goose: Licensing Other Products
Gift Article
Share
Expand
GM and McDonald's have a deal to give away 42 milliion toy Hummers in Happy Meals and Mighty Kids Meals. | Comment on this story in the 'Your Opinion' box below.
By:
|
j
By:
jhalliday@crain.com
August 13, 2006 05:00 AM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
