Marketers are no exception to the relentless pace of organizational digital transformation and automation—especially by leveraging artificial intelligence. AI-powered automation doesn’t just make a firm’s marketing department faster, it also becomes smarter by leveraging data far more efficiently than through manual methods. It’s no surprise that many companies have already begun to adopt marketing intelligence in their digital marketing strategies, which can generally be broken down into three main areas: smarter customer interactions, personalization and risk assessment.
Smarter customer interactions
An increasing number of businesses have modernized their methods for customer communication by implementing predictive messaging tools such as chatbots and more. These automated communication instruments enhance the customer experience by opening rapid communication channels between interested buyers and sellers, bolstering the customer experience while simultaneously fostering brand loyalty. Younger customers especially have higher expectations for customer service innovation.
In particular, the era of direct messaging has led to a boon for “smart” chatbots. They can be a powerful customer tool, cutting response times, saving costs and expediting customer interactions. These automated interfaces operate through several channels to streamline conversations with customers at any time and place, even outside regular working hours. Chatbots’ cousins, AI-powered phone agents, are also becoming customers’ everyday companions. Virtual assistants in general have grown in popularity, as they provide faster, more economical ways of encouraging online sales.