Opinion

4 ways to build brand salience through storytelling

A scene from Procter & Gamble's "The Talk," a sobering look at the difficult conversations African-American families have about racism and police violence. (Procter & Gamble)
JC
By:
Judith Carr-Rodriguez
September 24, 2021 09:30 AM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

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Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Datacenter
All Access exclusive—How this year’s ad job losses might foreshadow a recession
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BJ
By:
Bradley Johnson
All Access exclusive—How this year’s ad job losses might foreshadow a recession
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
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E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’