Do you shudder when you peek at your calendar on Sunday evening? Does your schedule resemble Tetris with tightly packed blocks— often overlapping?
You’re not alone. My calendar looks like that too. And so does every CMO’s calendar.
Chief marketing officers are not just juggling back-to-back meetings. They’re managing boards, chief financial officers, CEOs and outside agencies. They’re trying to extract the maximum ROI from every dollar (and every minute) spent. Not to mention, many are the CEOs of their families at home.
In the fast-paced world of CMOs, time is a precious resource. To put it simply, every moment counts for these powerhouse leaders.
So before you send your next calendar request to a CMO, consider these tips:
Make sure you actually need a meeting
No really. Give it serious thought. People are spending an average of 18 hours (18 hours!) of their week in meetings; only nearly 12 hours of which they feel are actually necessary, according to research published by Otter.ai.
Before you reach out to a CMO, ask yourself, does this meeting make the 12-hour cut? Can someone else on their team answer this question or provide this insight? Can it be handled over email?
If you can delegate the request to someone else on the team, do it. Filter your interactions to ensure those with the CMO maximize their business impact.