Opinion

5 marketing strategies to help your brand stand out during election season

With political strategists prioritizing short-form video and platforms such as YouTube and TikTok, traffic jams and high tolls will extend across more media than in prior cycles. (meeboonstudio/Adobe Stock)
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By:
Chad Crowe
September 19, 2024 10:00 AM

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Datacenter
US ad employment slumped in May for the sixth consecutive month

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.

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By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Retail
Why Walmart is trying to change its perception, even as sales climb
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By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
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AI becomes a Cannes co-pilot for agencies
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Brian Bonilla
AI becomes a Cannes co-pilot for agencies
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Agency Brief: Dentsu X, Horizon Media, The Community and more
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By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more