Opinion

5 ways AI is sucking the soul out of video—and what creatives can do

The idea of AI replacing the people responsible for scene lighting, composition, hair/makeup, directing, acting and sound design is soulless. (Getty Images)
TB
By:
TJ Bitter
November 19, 2024 11:00 AM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
A-List & Creativity Awards
JB Smoove is getting into the advertising business
A-List & Creativity Awards
EL
By:
Ewan Larkin
JB Smoove is getting into the advertising business
Brand Marketing
EV startup Rivian begins its first big marketing push—behind the campaign
Brand Marketing
ES
By:
E.J. Schultz
EV startup Rivian begins its first big marketing push—behind the campaign
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
BD
By:
Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool