AI and marketing—why human creativity still leads in a tech-driven world

AI draws only from the data models have been trained on, but cannot replace human ingenuity and original thought. (Adobe Stock)

January 07, 2025 10:30 AM

Featured Stories

Accounts in Review

Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

What WPP’s next CEO will inherit and who could be in the running

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Lindsay Rittenhouse

What WPP’s next CEO will inherit and who could be in the running

Food & Beverage

How coffee marketers are responding to growing desire for decaf and half-caff

How coffee marketers are responding to growing desire for decaf and half-caff

Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

Gillian Follett