Opinion
AI and marketing—why human creativity still leads in a tech-driven world
Gift Article
Share
Expand
AI draws only from the data models have been trained on, but cannot replace human ingenuity and original thought.
(Adobe Stock)
JL
By:
James Levy
January 07, 2025 10:30 AM
Featured Stories
Agencies
Madwell’s demise is a wake-up call for marketers
Agencies
Lessons from the closure, including how to assess an agency’s finances.
EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli