The notion of technology advancing humanity rather than competing with it is not a new concept for CES, but its increased commitment to that goal was on display at this year’s event, whose theme was “Human Security for All.”
The Consumer Technology Association announced in June 2022 that it would partner with the World Academy of Art and Science to use CES 2023 to showcase the critical role of technology in support of the United Nations efforts to advance human security. That security includes access to food, health care and personal mobility.
So, not surprisingly, tech for tech’s sake was almost completely gone from the convention floor. It was all about tech for humanity’s sake: Less flash, more function. Less hype, more help. Less gimmicks, more good. The show was about care, equality and simplicity.
Care for all by doubling down on sustainability
Samsung is taking action on climate change—through a partnership with Ocean Wise Plastics Lab and Patagonia—with a washing machine filter that reduces microplastics in the water. The filter can reduce micro plastic pollution (shed by synthetic fabrics such as fleece and polyester when washed) by 54%. And by leveraging AI, Samsung's SmartThings platform will give consumers recommendations for sustainable appliance use so that they can reduce their carbon footprint at home.