Opinion

Customer relationship management—how to master the balance between engagement and overload

Brands that establish secure attachments create loyal customers and lay the foundation for long-term growth and success. (thodonal/Adobe Stock)
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By:
Chris O’Neill
February 03, 2025 10:30 AM

Featured Stories

Food & Beverage
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

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By:
Erika Wheless
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray
AI
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
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By:
Asa Hiken
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
Influencers & Creators
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
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By:
Gillian Follett
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
Cannes Lions
Cannes Lions 2025—everything to know about this year’s ad festival
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By:
Sabrina Sanchez
Cannes Lions 2025—everything to know about this year’s ad festival