There have been plenty of doomsday predictions surrounding AI, especially the latest and greatest incarnation, OpenAI’s ChatGPT (or generative pre-trained transformer). But for every op-ed worried about the implications for education, copywriting and even democracy itself, there’s someone delighted by the possibilities. It’s a technology that’s here to stay so maybe leaning into its usefulness is the way to go. In a time of shrinking budgets and marketing reorgs, this might be just the tool to give struggling marketers a break. Here are five use cases for AI right now:
Do more of what you enjoy
AI, especially one as good as ChatGPT, can get rid of the bottom-of-the-barrel kind of tasks that you have to do. Preparing reports, culling and merging lists and other entry-level tasks can be crossed off your to-do list while you move on to more productive assignments. For example, it could take on 20% of your work such as first-draft monthly or quarterly updates, opening the door for you to do new things. Business owners and startups never have enough time. Here’s a tool that can actually give you time without negatively impacting your business.
Get a head start
The marketing use case for AI chatbots could be really big. You can jump into something like ChatGPT and ask it to create newsletter ideas about the housing market, for example. It will immediately provide a list of brainstorming ideas. Or you could jump-start an advertising or marketing campaign using an AI to help brainstorm copy or imagery. You’ll need to tweak the materials and build on them to reflect your branding and passion but figuring out where to start is often the most difficult part. In fact, you could even use AI as a brainstorming buddy to try out slogans, copy, directions and more.