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Opinion

Gen Z’s niche communities—how brands can forge relationships with identity shape-shifters

When AMC Theaters’ Nicole Kidman ad drew appreciative mockery for over-the-top earnestness, AMC embraced the humor and produced follow-up spots to capitalize on the attention. (AMC via YouTube)
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By:
Monica Chun
ML
By:
Matthew Le Veque 
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August 08, 2024 09:30 AM

Forget the cliches about TikTok dances and short attention spans.

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The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

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