A good practice is to build a repository of diverse human keywords to use when prompt building, denoting age, race, gender, location, mental or physical conditions, socioeconomic class and education. Much like generative AI, you may find yourself building on that and getting smarter as you go.
Create ethical prompts
By creating ethical prompts, we can make sure that generative AI produces content that is responsible and serves the greater good. Remember—the output is only as strong as the input. When generating copy for campaigns or idea concepts, encourage the model to respond with kindness, empathy and inclusiveness in order to represent diverse perspectives and experiences in a respectful way.
Then, use your human lens as a filter for what to keep, what to leave behind and what to change manually.
Ask for factual responses
To make sure that you'll get an accurate (at least as accurate as possible) response from AI, it's important to add relevant context and keywords when asking a question. For example, “Provide an example of …” might give you a fictional example for illustrative purposes (without alerting you that it isn’t real). Try instead, “Provide a real example of …”
Additionally, it's crucial to request a source for any results provided by the AI. Keep in mind that whatever the result, even with a source provided, you must be sure to check the link, facts, and images. Literally say, “Provide a source” so you can evaluate the efficacy of the responses.
Minimize copyright issues and protect confidential information
Don’t use references to individual artists authors, companies, brands, sports teams, song lyrics, celebrities or real persons that could influence the final output. For example, you should avoid prompts such as “in the style of Andy Warhol” and instead describe the style to achieve similar results, such as “in pop art style.”
Additionally, it’s important to understand that whatever is collected and generated using these Generative AI tools is then fed back into the system as additional data/parameters. This means you should never upload or share confidential or client-sensitive material to these platforms, as they may then be made public.
Generative AI has immense potential but is still in its infancy. It needs human wisdom that comes from having both succeeded and failed to bring out its best. Generative AI will be inclusive and therefore at its most potent when our inputs do the same.