Initial excitement around ChatGPT and Bing Chat has given way to fears that tech is coming for human jobs: 60% of young professionals believe AI will transform their jobs over the next five years and more than 40% worry that ChatGPT will make their roles obsolete.
These concerns are particularly acute in marketing and advertising, where half of companies are planning on implementing the technology and an estimated 90% of digital campaigns are expected to be influenced by AI by 2027.
But far from a job-killing foe, generative AI technology has the potential to unburden and empower the next generation of advertising talent.
Here are three ways generative AI will empower creatives:
Bringing creative ideas to life
Spend five minutes with Midjourney, Dall-E or any of the other image generation tools, and AI’s value to creatives as a brainstorming and ideation tool will immediately be clear: AI is the best playground for creativity that has ever been developed.