Opinion

How creatives can maximize generative AI for personalized and scalable campaigns

Creatives can mentor generative AI to make it a trusted partner rather than an unpredictable disruptor. (Adobe Stock)
RS
By:
Rod Sobral
November 14, 2024 10:30 AM

Featured Stories

Agencies
What WPP’s next CEO will inherit and who could be in the running

As Mark Read prepares to step down as WPP CEO, here's what industry insiders say about what's next.

BB
By:
Brian Bonilla
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EL
By:
Ewan Larkin
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By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
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Jon Springer
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Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud
JN
By:
Jack Neff
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EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
WPP launches rare public attack on Publicis over ad quality, escalating feud