Opinion

Human-first marketing—why brands need to create lasting relationships with consumers

The partnership between NBA star Steph Curry and Under Armor exemplifies how a bond between creator and brand can be about more than money. (Under Armour)
June 19, 2024 09:30 AM

In today’s digital era, marketing often deprives consumers of meaningful human connections. How can humanity lead the way instead of falling through the cracks in the social landscape? By relying on three elements: realness, relationships built over time and unique personalities.

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