Opinion

Connecting with customers—why brands should show flaws and vulnerability in their marketing

“Curb Your Enthusiasm” doesn't have script outlines, because there's no replacement for stupid, serendipitous magic. (Max)
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By:
Matt McCain
April 16, 2024 09:30 AM

Featured Stories

Food & Beverage
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

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By:
Erika Wheless
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray
AI
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
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By:
Asa Hiken
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
Influencers & Creators
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
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By:
Gillian Follett
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
Cannes Lions
Cannes Lions 2025—everything to know about this year’s ad festival
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By:
Sabrina Sanchez
Cannes Lions 2025—everything to know about this year’s ad festival