There are 58,000 AI companies in the world today. 17,000 of them are based in the U.S.
That’s a lot.
Marketers tend to keep up with technology more than most. I’d guess that half the people reading this are already using ChatGPT on a daily basis. We see the potential to erase frivolous work and give ourselves the space to focus on the meaningful tasks in our work. We see the opportunity to do more, faster.
There is a baseline of this newfound efficiency that will be beneficial across the board. We can all have an AI bot write a pretty darn good first draft of meta tags, product descriptions, blog posts and thank you notes. That is a sea change that will lift all ships.
But ultimately, our goal should be to leverage AI to gain competitive advantage for our businesses. And that does not come from using the same tools as everyone else in the same ways they use them. You don’t see companies earning market share because they use email.