Opinion

Nostalgia marketing—how brands can associate modern products with consumers’ fond memories

In “Mad Men,” Don Draper renames the wheel in Kodak's new slide viewer as the “carousel,” leveraging childhood nostalgia to create a deeper bond with the product. (AMC+)
April 12, 2024 09:30 AM

As a former advertising account executive, I felt contractually obligated to watch “Mad Men.”

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