Opinion

Opinion: Influencer marketing is a $10 billion placebo

(iStock)
CH
By:
Curtis Hougland
March 08, 2021 06:06 PM

Featured Stories

Influencers & Creators
How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

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How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model
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Brand Marketing
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign
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Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign