Opinion

Opinion: Why brand purpose is the way to our Gen Z hearts (and wallets)

Patagonia's '1 Percent For The Planet' program. (Patagonia)
MP
By:
Michael Pankowski
February 13, 2020 06:06 PM

Featured Stories

Cannes Lions
Cannes Lions predictions—top creatives pick 53 campaigns to win

The Lion hopefuls this year range from a movie and TV captioning innovation to a gloriously unruly TikTok account.

TN
By:
Tim Nudd
Cannes Lions predictions—top creatives pick 53 campaigns to win
Brand Marketing
How Venmo is changing its marketing strategy to embrace commerce
BD
By:
Brandon Doerrer
How Venmo is changing its marketing strategy to embrace commerce
Food & Beverage
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
EW
By:
Erika Wheless
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
Cannes Lions
Behind marketers’ agency briefs meant to secure Cannes Lions wins
EL
By:
Ewan Larkin
Behind marketers’ agency briefs meant to secure Cannes Lions wins