Opinion

Opinion: Why Publicis' money-back-guarantee isn't likely to work

Crossmedia CEO says guaranteeing outcomes harvests only the low-hanging fruit. (iStock)
MA
By:
Martin Albrecht
June 18, 2020 12:00 PM

Featured Stories

Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Ewan Larkin
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
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Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
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Creator and influencer trends brand marketers need to know about right now
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Gillian Follett
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