Opinion

Opinion: Why Publicis' money-back-guarantee isn't likely to work

Crossmedia CEO says guaranteeing outcomes harvests only the low-hanging fruit. (iStock)
MA
By:
Martin Albrecht
June 18, 2020 12:00 PM

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Food & Beverage
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

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Erika Wheless
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray
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Gillian Follett
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Cannes Lions
Cannes Lions 2025—everything to know about this year’s ad festival
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By:
Sabrina Sanchez
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