Opinion

Paris Olympics opening ceremony—what creatives and production teams can learn from the spectacle

The Refugee Olympic Team on a boat along the Seine River during the opening ceremony of the Paris 2024 Olympic Games in Paris. (Bloomberg)
August 01, 2024 10:00 AM

The City of Love set the stage for an unforgettable spectacle as Paris hosted the opening ceremony of the 2024 Summer Olympics, celebrating in a style that was as diverse and inclusive as the city itself. The incredible achievements of the production team were evident throughout the event, showcasing their meticulous planning, creativity and ability to overcome numerous logistical challenges.

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