Opinion

Paris Olympics opening ceremony—what creatives and production teams can learn from the spectacle

The Refugee Olympic Team on a boat along the Seine River during the opening ceremony of the Paris 2024 Olympic Games in Paris. (Bloomberg)
JM
By:
James McPherson
August 01, 2024 10:00 AM

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Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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