At the turn of the millennium 25 years ago, the big fear was all about “Y2K” and the idea that all the computers would crash because of how systems were programmed. They didn’t. In fact, the new millennium ushered in a greater speed of change that has snowballed over the past quarter century.
In terms of work, we now need to move ever faster to keep pace. And as a marketer or advertiser, you know that even keeping up with language, for instance, takes a lot of effort as you consider whether it’s better this week to have rizz or be sigma.
Since the rapid advances of tech or generational slang will never stop, it’s time to normalize the idea of the power pause, a short break that can transport and renew you.