Opinion

Rebranding success—3 marketing makeover strategies for CMOs

When rebranding, marketing leaders first need to know how much decision-making power they have. (Adobe Stock)
RB
By:
Ryan Bonnici
August 07, 2024 10:00 AM

Featured Stories

Retail
Why Walmart is trying to change its perception, even as sales climb

Walmart launches a campaign to show it's not the Walmart many people remember.

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By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Datacenter
US ad employment slumped in May for the sixth consecutive month
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Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
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AI becomes a Cannes co-pilot for agencies
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Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
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By:
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