Opinion

Rebrands and redesigns—how marketers can protect their IP during a refresh

As part of its brand refresh, Mtn Dew introduced the “Mountain Dude,” a burly 1970s mountain man sporting a lime-green fur coat and a bottle of Mtn Dew. (Mountain Dew)
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By:
Erin Hennessy
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By:
Annie Allison
October 30, 2024 10:00 AM

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