Younger generations are also more interested in gambling. Roughly 1 in 3 Gen Zers (34%) and 2 in 5 millennials (41%) planned to bet on the 2025 Super Bowl—significantly higher than Gen Xers (22%), baby boomers (8%) and the general population (24%).
Younger generations were also more likely to report that they had already placed bets before the Big Game: 20% of millennials and 15% of Gen Zers had done so, compared to 9% of Gen Xers, 2% of boomers and 10% of the population overall.
Super slippage?
Top-line numbers remain healthy for advertising in the Big Game, which remains a tentpole advertising showcase, with new spots expected to generate buzz for their creativity and the stars who show up in them. But we’ve come a long way since Apple’s groundbreaking “1984”-themed ad. Novelty has given way to high expectations, which are increasingly unmet. . Close to 3 in 5 Americans (59%) said that Super Bowl ads aren’t as good as they used to be. That might explain why a majority of Americans (53%) doesn’t keep up with brands it sees advertised during the game.
Alarmingly, we see a drop in the number of Americans who say that up-and-coming brands advertising in the Super Bowl are likely to earn their trust. Two years ago, 55% of respondents said that Super Bowl advertising makes them trust a brand, but this year, the figure is down to 49%.