TikTok and POV comedy—how brands can attract Gen Z with influencer marketing
One of these tried-and-true trends, POV comedy, combines so much of what Gen Z audiences love about TikTok content: personality, humor, and fast-paced, engaging entertainment. (Xavier Lorenzo/GettyImages)
The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.