TikTok and POV comedy—how brands can attract Gen Z with influencer marketing

One of these tried-and-true trends, POV comedy, combines so much of what Gen Z audiences love about TikTok content: personality, humor, and fast-paced, engaging entertainment. (Xavier Lorenzo/GettyImages)

November 22, 2023 10:30 AM

Gen Z Voices explores the Gen Z perspective on marketing, technology, social media and the future of the ad industry. Submit your essays here.

Featured Stories

How Tubi is positioning its ad products for buyers leaving traditional TV

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

How Tubi is positioning its ad products for buyers leaving traditional TV

Brand Marketing

CMO job moves and hiring trends to watch

Brand Marketing

CMO job moves and hiring trends to watch

Events & Awards

Why Roku is skipping the NewFronts this year and what it means for marketers

Events & Awards

Why Roku is skipping the NewFronts this year and what it means for marketers

NewFronts 2025—what brands and agencies need to watch

NewFronts 2025—what brands and agencies need to watch

Latest News

How TikTok aims to connect with brands at NewFronts

GroupM CEO confirms impending layoffs in internal memo

Inside LinkedIn’s first NewFronts presentation and fast-growing creator strategy

Chuck Porter, copywriter—why the former CP+B chairman is back, writing ads for tequila

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See More in Opinion

Why agencies must act like brand growth partners in a volatile market

AI won’t replace creatives who connect with judgment, instinct and emotion

Why creative judging needs to evolve as fast as AI-generated work

Five ways to keep your creative team sharp

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