Opinion

TikTok de-influencer trend—how Gen Z can still be reached by marketers

Doja Cat wrote a whole Mexican Pizza jingle, which caught fire on TikTok. (Dojacat; Tacobell)
DY
By:
Dustin York
May 02, 2023 09:30 AM

Featured Stories

CPG
Reimagined Brawny man launches a third ply, and it’s no joke
CPG

The Brawny man is getting a makeover and introducing three-ply paper towels.

JN
By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke
AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
AI
EL
By:
Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
Brand Marketing
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Brand Marketing
AH
By:
Asa Hiken
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Food & Beverage
Why Busch Light is winning the bargain beer game
Food & Beverage
JS
By:
Jon Springer
Why Busch Light is winning the bargain beer game