Opinion

What creatives can learn from a trial lawyer about the power of persuasion

Ad pros can learn a lot about winning over audiences from trial law tactics. (gpointstudio/Adobe Stock)
August 12, 2024 10:00 AM

While visiting our kid at college a few months ago, I found myself talking to the dad of one of his baseball teammates over a beer or three. He’s a civil litigator named to the top 1% of American lawyers and has won weeks-long jury cases for $150 million+.

Staying current is easy with newsletters delivered straight to your inbox.