This is the year artificial intelligence will evolve from a playground for futuristic ideas into a practical tool driving tangible business outcomes and become an indispensable part of advertising strategies.
Among the myriad tech discussions at CES 2025, agentic AI emerged as the breakout concept, finally getting the attention it deserves.
Agentic AI is more than just another buzzword. Unlike generative AI, which creates content, agentic AI operates autonomously, making decisions and taking actions without human intervention. Nvidia CEO Jensen Huang captured the excitement on the CES stage, declaring agentic AI a “multi-trillion-dollar opportunity.” It’s not hard to see why this concept resonated so strongly for an industry that is always chasing efficiency and innovation.