Opinion

Why marketers need people to help shape their advertising narrative

Apple’s “Shot on iPhone” democratized creativity by turning users into contributors. (Apple)
BT
By:
Benjamin Trini
February 12, 2025 10:30 AM

Featured Stories

Brand Marketing
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

Honda replaces Toyota as Team USA sponsor and has ambitious marketing plans with NBC and on the ground in Los Angeles.

ES
By:
E.J. Schultz
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
Agencies
AKQA restructures its creative leadership as two chief creative officers depart
BB
By:
Brian Bonilla
AKQA restructures its creative leadership as two chief creative officers depart
TV & Streaming
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role
PH
By:
Parker Herren
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role
Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
JS
By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station