Sheila Hartnett, currently the CEO of OgilvyAction North America, has been named CEO of JWT/OgilvyAction, fully overseeing responsibilities initially shared with Fred Bidwell, who has retired to pursue personal interests. Ms. Hartnett has been with Ogilvy for more than seven years and before that was president of K&L Marketing. Also being promoted is Gail Kay, who has been appointed general manager for JWT/OgilvyAction. Previously she was the exec VP of JWT/OgilvyAction's Akron, Ohio, office. JWT/OgilvyAction was formed in 2010 to bring together the expertise of JWT's shopper marketing company, Malone Advertising, with OgilvyAction's experiential marketing capability.
RichRelevance has tapped Jack Rotherham as senior VP-sales for RichRelevance Advertising, which delivers shopping media to retailers and brands. Mr. Rotherham joins RichRelevance from WMI Digital, a media-solutions company, where he was president and chief marketing officer. He also previously served as senior VP-strategic sales and partnerships at Metacafe, where he oversaw all global revenue initiatives as well as audience development and product direction. Prior to that , he worked at AOL, where he oversaw strategic planning and monetization initiatives for video, social media and high reach properties, including Advertising.com Video Network, AIM, AOL Home Pages, eMail and AOL News. Mr. Rothertham was also co-founder and chief revenue officer at FashionEtc.com, and earlier in his career, served as publisher of Rolling Stone, Teen People and C Magazine.
Shopkick has named Alexis Rask VP and general manager of brand partnerships, the shopping app's newest business unit. Ms. Rask joins from Federated Media, where she was senior VP-sales development. Before that , she was a founding member of LinkedIn's Marketing Solutions team and New York operations, where she helped build their advertising business from the ground up. She also worked for Google, where she specialized in search-marketing campaigns. Shopkick's Partner Alliance currently includes dozens of major brands such as Kraft Foods, Procter & Gamble and Unilever.
MillerCoors has hired Dyson executive David Kroll as its VP-innovations, replacing Pat Edson, who left in March. Mr. Kroll was previously Dyson's VP for the U.S./Mexico region, where he recently oversaw new cordless vacuum and bladeless fan/heater technology, according to MillerCoors. Mr. Kroll has also spent time at Alberto Culver and Wm. Wrigley Jr. Co. Innovation is becoming increasingly critical for big brewers such as MillerCoors, which is now placing added emphasis on design, according to a company memo announcing the hire.
David Karnstedt has been promoted to senior VP-media and advertising solutions within Adobe's digital-marketing business. Mr. Karnstedt joined Adobe in January 2012 following the acquisition of Efficient Frontier, where he served as president and CEO. Prior to Efficient Frontier, he also worked as executive-in-residence for Redpoint Ventures and acted as senior VP of Yahoo's North American sales.
PepsiCo Beverages announced three promotions in its executive department: Chad Stubbs, formerly a director on the media team, has been promoted to senior director, now running the full media budget. Heidi Sandreuter has been elevated to senior director-sports marketing. She was previously senior director of media. Adam Harter, previously director of marketing, is now VP-consumer engagement, PepsiCo Beverages. In this role, he is responsible for media, sports, cultural branding, branded entertainment and digital for the division.
Cox Media Group has appointed Rich Reis as VP and general manager-digital operations, a newly created role. Prior to this position, Mr. Reis was group VP of CMG's Florida radio and TV properties, and has held senior leadership roles with the company since 1997, when he transferred to Cox as part of the New City Radio acquisition. Prior to his tenure there, he was one of the key operators of New City for 11 years. The promotion comes after Cox's announcement that it has realigned its broadcast portfolio to focus on larger markets, cross-media collaboration, and heightened impact in fewer markets.
IPG Mediabrands has named Judy Jackson as exec VP-chief talent officer, North America. Ms. Jackson most recently served as the chief talent officer for Digitas worldwide. Under her leadership, Digitas received more than 20 Best Places to Work accolades in a little over two years. Prior to working there, her career spanned human-resources leadership roles at Essence Communications, Wunderman Worldwide, BBDO Advertising and Planned Parenthood of New York City. Ms. Jackson has contributed to a number of books on human resources management and is a long-standing adviser for the Harlem YMCA Black Achiever's Program as well as former president of BRAINY, an organization of African Americans in the communications industry.
