Wrigley Taps Former Kraft Veteran Mary Kay Haben
NEW YORK (AdAge.com) -- Wm. Wrigley Jr. Co. today named former Kraft Foods alum Mary Kay Haben to the recently vacant post of group VP-managing director, North America.
Ms. Haben, whose 27-year tenure at Kraft ended last year when she departed her post as senior VP-open innovation as the faltering food company shuffled executives, will report directly to Bill Perez, Wrigley's first non-family president-CEO, who assumed his position last October.
U.S. and Canadian businesses
In her new post, effective April 16, Ms. Haben will be expected to lead the growth and development of Wrigley's U.S. and Canadian businesses.
Mr. Perez in a statement said, "Mary Kay has a proven track record for successfully managing fast-moving consumer goods businesses, growing existing brands and developing new product and packaging innovations."
Wrigley could use all of those skills, as its acquisition of former Kraft brands Altoids and LifeSavers has not proven particularly successful and its gum sales in the U.S. of late have been flat, with competitor Cadbury ramping up its own efforts and becoming a worthy adversary.