During COVID lockdowns, American Express saw its customers focus on entertainment bundles and home office items, along with tools for small businesses. Now, pent-up demand for real-life events is influencing new consumer behavior, according to Elizabeth Rutledge, chief marketing officer, who has a front-row seat to changing consumer tastes.
Customers are now looking to shop in person, take trips and attend music and sporting events, she said, speaking on a recent episode of the Marketer’s Brief podcast.