Before the coronavirus pandemic hit, My/Mo Mochi was making sure grocery stores had freestanding freezers stocked with its balls of sweet rice dough stuffed with ice cream, and hosting in-person sampling events to make a name for itself.
And then, suddenly, the idea of having anyone reaching into a “Mochi Bar” cooler to grab an unwrapped treat, even using tongs, or taking an unwrapped treat from someone else, was out of the question.
The brand, it turns out, was already gearing up to launch an alternative that was seemingly meant for COVID-19 times: individually-wrapped balls.
“There is nothing better than an experience for the brand,” My/Mo Mochi Ice Cream Managing Director and Chief Marketing Officer Russell Barnett says on the latest episode of Ad Age’s “Marketer’s Brief” podcast.